The International Beer Challenge is one of the world’s leading beer competitions, with entries received from brewers across more than 40 countries and over 80 categories reflecting the full diversity of brewing today. An IBC medal is an internationally recognised symbol of quality, carrying real commercial value for brewers, retailers and bar owners alike.
A bold but playful visual identity was developed for this year’s awards, capturing the energy and creativity of the modern craft beer industry while maintaining the credibility of an internationally respected competition. This was rolled out across print adverts, emailers, social media and the website.
DESIGN WORK: Visual identity | Print adverts | Emailers | Social Media | Website
